Influencer
Brief
How to talk about Otter Spirit so it sounds like you, and actually converts.
Click any line to jump to it. Questions at any point: influencers@theotterspirit.com
Who we are
from our first 2,000 customers. Small, family-owned, and we answer our own emails.
from every bracelet goes to sea otter conservation, with the Monterey Bay Aquarium.
Over 80% of our gemstones grade AAA or above. Nothing falls below Grade A.
warranty and free exchanges, so your audience is safe recommending us.
Every piece has a card
Each bracelet ships with its own crystal card: the stone's intention, its chakras, its zodiac signs. Read yours on camera. It gives you something true to say.
“I am letting go of fear and embracing peace.”
“I am guided by grace.”
“I am fierce and passionate.”
What works
A mention, not a dedicated video
Videos built entirely around us haven't driven sales, even the beautifully produced ones. A short mention sits naturally inside the content your audience came for, so it never reads as an ad break.
Story first, product second
A feeling, a ritual, a personal insight, then the piece. This matters most if you've never promoted anything before: led by the story, your first collaboration lands as something you chose, not something you were paid to say.
Somewhere in the first half
Our best integrations land before the halfway mark. You don't have to open with us. Just don't save us for the outro.
The shape of a mention
A guide, not a script. It should feel like a natural pause in your story, never a separate segment.
Set the scene
A feeling, a ritual, something real from your week. No product yet.
Bring us in
The piece appears, and right away, why that one.
Say what it means
The intention you're setting with it, and how it fits your practice.
Open the door
Your code, your link. An invitation, never a push.
Film in the setup your community already knows you in. Familiar surroundings do half the convincing for you.
“I love that this bracelet comes with an intention.”
“I chose this one because it aligned with what I'm calling in right now.”
“If you feel called to try it, my code is in the description.”
Borrow the shape, not the words. Say it the way you'd say it.
What to skip
The classic unboxing
Lid, tissue, reveal, silence. Show the piece already on you instead, and tell us why you picked it.
A dedicated video
We appreciate the effort, but the data is blunt: two natural minutes beat ten dedicated ones.
Opening with the product
“Let me show you this bracelet I received”. The audience is gone before the story starts.
Hard-sell language
“Best product ever”, “you need to buy this”. It breaks trust. Invitation always outperforms pressure.
Spec lists
100% natural, handmade, adjustable sizing. All true, all forgettable. Meaning sells; the spec sheet doesn't.
How we talk
“This one helps me feel grounded.”
“I wear it as a reminder of what I'm working on.”
“It's the intention I set with it that matters.”
Personal experience, always. Your feeling is yours to describe.
“This will heal you.”
“It cures anxiety or treats [condition].”
“You can replace your medication.”
No medical or healing claims, ever. This protects you as much as it protects us.
Label the collaboration the way your platform and country require: a paid partnership tag, #ad, or a spoken line. If you're unsure what applies to you, ask us and we'll figure it out together.
Links & tags
Your affiliate link goes in the top line of the description, above the fold, before “show more”.
Say your code out loud and put it on screen. People remember one, not the other.
Pin a comment with your link the moment you publish.
Cross-post everywhere. The same link works on Instagram and TikTok, and every repost can earn.
Click any handle to copy it.
Leave at least {{ cadenceDays }} days between Otter Spirit mentions. Campaigns like Black Friday are the exception, and we'll tell you.
Your code earns you {{ commissionRate }} on every purchase it generates, across all platforms.
Content examples
Before you publish
Tick as you go. The page remembers.
Want a second opinion on a concept before you film? Send it over. We'd rather help early than critique late.
